Seoul, the vibrant capital of South Korea, is a city where history and modernity intertwine seamlessly. From centuries-old palaces to cutting-edge skyscrapers, this dynamic metropolis offers some things to do in Seoul for every traveler. Whether you’re a history enthusiast, a foodie, or a culture lover, Seoul promises an unforgettable journey.
In this guide, we’ll walk you through the top 20 things to do in Seoul in 2025, covering historical sites, cultural experiences, modern attractions, and hidden gems you won’t want to miss.
1. Step Back in Time at Gyeongbokgung Palace | Things to Do in Seoul
Built in 1395, Gyeongbokgung Palace stands as Seoul’s most iconic historical landmark. As the grandest of the Five Grand Palaces, it offers a glimpse into Korea’s royal past. Catch the Changing of the Guard Ceremony at the main gate and visit the National Folk Museum nearby to dive deeper into traditional Korean culture.
Location: 161 Sajik-ro, Jongno District, Seoul, South Korea
Open hours: 9:00 – 18:00 (Close on Tuesday)
2. Wander Through Bukchon Hanok Village
Nestled between Gyeongbokgung and Changdeokgung Palaces, Bukchon Hanok Village is home to beautifully preserved hanok houses (traditional Korean houses). Its narrow alleys, tiled rooftops, and panoramic city views make it a perfect spot for a scenic stroll and photography.
Location: Gyedong-gil, Jongno District, Seoul, South Korea
3. Shop in Myeongdong | Things to Do in Seoul
A bustling hub of fashion and beauty, Myeongdong is the go-to district for shopping. From international brands to local boutiques, it’s a paradise for trendsetters. Don’t forget to indulge in Korean street food like tteokbokki (spicy rice cakes) and hotteok (sweet pancakes).
4. Enjoy Seoul’s Skyline from N Seoul Tower
For breathtaking panoramic views, take a cable car or hike up Namsan Mountain to N Seoul Tower. As night falls, the city’s twinkling lights create a mesmerizing sight. Don’t miss the “Locks of Love” section, where couples leave love padlocks as a symbol of their bond.
Location: 1105 Namsangongwon-gil, Yongsan District, Seoul, South Korea
Open hours: 10:00 – 23:00
5. Discover Futuristic Dongdaemun Design Plaza (DDP)
Designed by Zaha Hadid, Dongdaemun Design Plaza is a futuristic architectural marvel. It hosts fashion shows, art exhibitions, and pop-up stores, making it a must-visit for creatives. Visit at night to witness the LED Rose Garden, an enchanting display of illuminated flowers.
6. Savor Authentic Korean BBQ | Things to Do in Seoul
A trip to Seoul wouldn’t be complete without Korean BBQ. Grill premium cuts of samgyeopsal (pork belly) and galbi (beef short ribs) right at your table and enjoy them with a variety of flavorful banchan (side dishes).
7. Unwind at a Traditional Korean Spa (Jjimjilbang)
Jjimjilbangs, traditional Korean spas, offer an immersive wellness experience with various saunas, hot baths, and relaxation zones. Popular spots like Dragon Hill Spa, Siloam Sauna, and Itaewon Land provide 24-hour access, allowing visitors to rejuvenate at any time of the day.
8. Cruise Along the Han River
One of the best ways to admire Seoul’s skyline is by taking a cruise on the Han River. Whether aboard a traditional ferry or a luxury yacht, you can enjoy breathtaking views, especially during sunset. Some cruises even feature live performances and dining options, perfect for a romantic evening.
9. Visit the Changdeokgung Palace and Secret Garden
A UNESCO World Heritage site, Changdeokgung Palace is known for its elegant architecture and serene Secret Garden. This historical retreat offers a peaceful escape with centuries-old trees, lotus ponds, and beautifully landscaped spaces, making it one of Seoul’s most picturesque palaces.
Location: 99 Yulgok-ro, Jongno District, Seoul, South Korea
Open hours: 9:00 – 17:00 (Close on Monday)
10. Immerse Yourself in the Culture of Insadong
Insadong is a haven for traditional Korean art, antiques, and handicrafts. This district is ideal for finding unique souvenirs like calligraphy sets and pottery. Cozy teahouses tucked along its alleys offer a chance to experience Korea’s rich tea culture.
11. Experience the Luxury of Gangnam
Gangnam, a symbol of modern Seoul, is home to high-end boutiques, stylish cafés, and vibrant nightlife. Beyond its global fame from “Gangnam Style,” this district is a hotspot for designer shopping, fine dining, and upscale entertainment.
12. Visit the National Museum of Korea
The National Museum of Korea houses an extensive collection of artifacts that span Korea’s ancient dynasties. With its impressive exhibitions of historical treasures, including ceramics, paintings, and sculptures, this museum is a must-visit for history enthusiasts.
Location: 137 Seobinggo-ro, Yongsan District, Seoul, South Korea
Open hours: 10:00 – 18:00
13. Explore Itaewon’s Street Art Scene
Itaewon, Seoul’s most multicultural district, boasts a vibrant street art scene. Hidden murals and graffiti artworks decorate its alleyways, reflecting the area’s creative energy. This eclectic neighborhood also offers diverse international cuisines and a thriving nightlife.
14. Appreciate Contemporary Art at the Seoul Museum of Art (SeMA)
SeMA is a premier destination for contemporary art lovers, featuring rotating exhibitions by both emerging and renowned Korean artists. Its central location near Deoksugung Palace makes it easy to combine a cultural and historical visit in one trip.
Location: 61 Deoksugung-gil, Jung District, Seoul, South Korea
Open hours: 10:00 – 20:00, close on Monday
15. Explore the Coex Mall | Things to Do in Seoul
Coex Mall, one of the largest underground shopping centers, offers an all-in-one experience with retail stores, dining options, an aquarium, and the striking Starfield Library with its towering bookshelves. Located in Gangnam, it’s a paradise for shoppers and entertainment seekers alike.
Location: 513 Yeongdong-daero, Gangnam District, Seoul, South Korea
Open hours: 10:30 – 22:00
16. Experience Korean Traditional Tea at a Hanok Tea House
Step into a tranquil hanok-style tea house to savor traditional Korean teas such as green tea, ginseng tea, and barley tea. Iconic tea houses like Suyeon Sanbang and Tteuran offer an authentic setting to enjoy Korea’s centuries-old tea-drinking rituals.
Must-try tea houses:
- Suyeon Sanbang, 8 Seongbuk-ro 26-gil, Seongbuk-gu, Seoul
- Tteuran, 33-5 Supyo-ro 28-gil, Jongno-gu, Seoul (Ikseon-dong)
- Yetchatjip, 77-2 Gahoe-dong, Jongno-gu, Seoul (Bukchon Hanok Village)
- Dawon, 11-4 Insadong-gil, Jongno-gu, Seoul (Inside Kyung-In Museum of Fine Art)
- Beautiful Tea Museum, 19-11 Insadong-gil, Jongno-gu, Seoul
17. Visit the Lotte World Tower and Mall
Soaring at 555 meters, Lotte World Tower is one of the world’s tallest buildings. The observation deck provides panoramic views of Seoul, while the mall, luxury hotel, and entertainment facilities make it a must-visit destination for modern city explorers.
Location: 300 Olympic-ro, Songpa District, Seoul, South Korea
Open hours: 10:30 – 22:00
18. Take a Day Trip to Nami Island
Just a short trip from Seoul, Nami Island is famous for its stunning tree-lined pathways, making it an ideal spot for cycling, photography, and leisurely walks. Whether in spring cherry blossoms or autumn foliage, this scenic island is a year-round retreat.
19. Explore the Hongdae District | Things to Do in Seoul
Hongdae, a youthful district known for its indie music scene, street performances, and creative energy, is a favorite among locals and tourists alike. The area is packed with unique cafés, art spaces, and bustling nightlife, making it a must-visit for culture enthusiasts.
20. Try Traditional Korean Street Food at Gwangjang Market
Gwangjang Market is a paradise for food lovers, offering a diverse range of Korean street foods such as bindaetteok (mung bean pancakes), mayak kimbap (mini rice rolls), and sundae (Korean blood sausage). The market’s lively ambiance makes it a top spot for an authentic culinary adventure.
Final Thought
Seoul is a city of striking contrasts, where ancient traditions and modern innovations coexist beautifully. Whether you’re exploring royal palaces, shopping in vibrant districts, or savoring authentic Korean cuisine, every moment in Seoul is an adventure waiting to happen.
With this list of the top 20 things to do in Seoul in 2025, your journey through this fascinating city will be filled with unforgettable experiences!
